Free investing academy
Learn the stock market. Analyze like a pro.
The free stock market academy: understand the terms, learn to read a company's financials, and value a business — then put it into practice.
Learning paths
Three steps from complete beginner to reading a company
What a share really is, how compound interest works, how to choose a broker and how to spread your risk — without the jargon.
→02Read a companyLearn to read the income statement, balance sheet, and cash flow statement — the three reports every company publishes.
→03Value a businessThe ratios that matter (P/E, EV/EBITDA, ROE, ROIC) and how to estimate what a company is actually worth.
→The glossary
Every investing term, explained plainly
Clear, example-led definitions of the terms you'll meet when you analyze a stock — from dividend yield to EBITDA.
Browse the glossary →Guides
Step-by-step guides
Longer reads that take you through one skill at a time, with worked examples you can follow along.
How growth on top of growth works, why time matters more than the starting amount, the rule of 72, and what fees and inflation do to it.
Getting startedDiversification: spreading your risk, and how to start with little moneyWhy owning many companies instead of one reduces risk, the ways to diversify (companies, sectors, countries, time), and how to start with small amounts.
Getting startedHow to choose a broker: what to check before you open an accountThe checks that matter when you pick a broker: regulation and investor protection, how your shares are held, the real costs, taxes and what you can buy.
From learning to doing
Ready to analyze real companies?
Stok Terminal is our companion app: a company's financials, ratios, filings, and charts in one place — so you can apply everything you learn here to real businesses.
Explore Stok Terminal →
FAQ
Questions about learning the market
Is Stok Market free?
Yes. Every glossary term and guide on Stok Market is free to read, with no account required.
Do I need any experience to start?
No. The learning paths start from the basics — what a share is, how to read the numbers a company reports — and build up to reading financial statements and valuing a business.
Is this financial advice?
No. Stok Market is purely educational. We explain concepts and show you how to analyze companies; the decisions are always yours.
What is Stok Terminal?
Stok Terminal is our companion product: a fundamental-analysis web app that puts a company's financials, ratios, filings, and charts in one place — so you can apply what you learn here to real companies.